About Kid Kritics - Healthier Foods Kids Like to Eat

When kids do not like the taste of foods and drinks, buying them is a waste of money. Cooking them is a waste of precious time. Parents and kids trust that products identified with the Kid Kritics Approved seal are Better Food Choices that taste good!  They know the odds are their kids will eat them too, making them a Smart Buy!

Meet the Kid Kritics

• Growing group of boys and girls between the ages of 5 and 14
• Thousands have tasted hundreds of products
• Gender split is almost even
• Reasonable ethnic mix

About the Kid Kritics Taste-Tests

Kids love to taste-test foods and they gladly give us their unadulterated, honest, and candid opinion. These are blind taste-tests; the products and recipes are not identified before or during the tasting. However, kids are asked to identify their allergies or food sensitivities before the tasting begins. The foods, beverages, supplements and recipes at each tasting are lined up in a sensible order to avoid taste conflicts. Kids are asked to drink a sip of water between each product tasted in order to clean their palate.

1. Does it look good?
2. Does it smell good 
3. Does it taste good?
4. Should your family buy, serve or make it?

The results must be at least 70 percent positive. By the time the answers are evaluated, it becomes clear whether they liked it or not. The foods given the Kid Kritics seal of approval are clear winners. Those that fall into a borderline rating are not included. Neither are the obvious rejections. Consequently, the odds of kids liking foods and drinks given the Kid Kritics seal of approval are excellent.

Hundreds of food, beverage and supplement products, plus recipes, have been taste-tested. This is an ongoing brand awareness program.

Kid Kritics Approved Seal Ingredient Standards

Pure and perfect foods, "best", are not the objective. This is unrealistic. To have families consuming healthier foods, beverages and supplements will make a healthy difference. That is our mission.

Food, Beverages, Supplements and Recipe Standards

• No bad fats (i.e. hydrogenated oils, trans-fats)
• No artificial additives (i.e. MSG, aspartame, dyes)
• No corn syrups
• Little to no caffeine
• No lab-sourced (synthetic lab-made) ingredients
• Acceptable amounts of naturally-sourced sugar
• Acceptable amounts of naturally-sourced sodium
• Source is natural – grows out of the ground, walks the earth, swims in water, flies in the air (i.e. sugar from sugar cane)
• Original nutrients not seriously diminished or eliminated in food processing (i.e. whole grains versus flour stripped of nutrients and bleached)

Kid Kritics Approved Seal Ingredient Standards Board